Organizational Communications Strategy Essay

Leaders are responsible for motivating people to do their work effectively and achieve common objectives. Some believe leaders are born but some of the qualities can also be embedded in leaders through training and learning. Communication is the process when one person conveys thoughts or feelings to another individual or collection of people. The effectiveness of the communication process can be measured by message intended is equal to the message extracted. Feedback is essential for the communication process as this provides a response to on how successful we have been in transferring our message as originally intended. Teams focus on a collective style of working where the team members work together to achieve common goals. In teams the synergy level is positive, that is the performance of the team is greater than the individual efforts. The self managed teams discussed in this case are linked with empowerment, empowering employees enables them to participate better in team decision making processes. Leaders should facilitate and gain the trust of these teams rather than try to control and dictate to them. This allows instant action to be taken against a problem leading to valuable solutions. Communication is the back bone of an organization; it is one of the most important aspects required for the survival and success of the organization, whether the objective is dealing with corporate clients, employees or general public. The aim of the massage is to get across the Messages clearly, convincingly and to the relevant targeted audiences, Content that is delivered should be conveyed using the most effective and efficient channels, and a important aspect which is to be kept in mind is that Communications are customized to reflect cultural, and local diversity so it should be utilized accordingly for the betterment of the organization. Every thing done in the organization is through communication so it is a very significant element of any organization. The company I have chosen of the fortune 500 is FedEx the communication strategy is accordingly to the current trends in the business, I will emphasize on IT for the purpose of communication whether it be with in the organization or out side to customers, the internet will be used in fact for this purpose, as it is the most efficient and effective communication medium of present era. IT internal use it is a blessing as at present organization are moving toward paper less offices and e-mails are the best way to correspond and to Provide timely responses to all questions and feedback received. For external use website is a best source to attract new and maintain present customer as a large population of the world uses the WWW, for socializing, checking e-mails, browsing etc. using this medium will help FedEx in Developing focused, targeted communications at the right time to the correct audience, Communicate concise, pertinent, interesting content with a positive tone to cater the market. Website will be used for the purpose of providing a repository of business wide communications and questions and answers that is easily accessible to all FedEx concern employees. Another vital source I would use for my communication strategy will be the mobile phone, it has been growing rapidly at present and the cell phone has become one of the most vital means to convey messages, as the general public who use cell phones are addicted to it. We could target our customer by mobile massages which are used at present companies to attract customer, further the merge of the mobile and the internet has had a positive impact on the industry. Further, we could use other means of promoting their Internet marketing efforts offline like newsletters, direct mails, etc in order to reach more people nationally and internationally. The same tools can be used to promote not only the website but the company as a whole at the same time based on data gathered about customers online. Conduct online promotion using banner ads, e-newsletters, e-zines, etc. Since internet marketing is a new concept, those people who do go online may not be aware of exactly which companies have websites now. Therefore it would be a really effective idea right now to start placing banner ads on websites, there should be an overall increase in awareness of the use of Websites to interact with their customers online. I believe that the postal system is not very reliable but the usage of online advertisement can increase the interactivity and understanding of consumers and become more personalized. The World Wide Web has got billions of users with a great deal of attention from press and industry analysts. It’s got big names like Amazon and Yahoo which makes it sound even more intimidating to small businesses to use the Internet as a big part of their marketing solution. Like traditional advertising, Web marketing does not need a catchy slogan or striking images or animations. To get started, all one needs to do is state just the facts: who you are, what you sell, where you’re located, and other basic information. It does not cost a lot to fix mistakes, add new information or make other changes. That’s one source of anxiety absent in Web marketing. The same free tools used to develop web pages can be used to fix them, add to them or expand them. Today’s consumers rarely wait until they enter a store before they begin to develop a decision to purchase one brand over another. For most businesses this is one of the greatest opportunities of the Internet. By responding to the consumers’ need for information and providing them with the information they are looking for earlier in the sales cycle, a business of any size can develop the kind of branded relationship that at one time only corporations with large ad budgets could afford. To get maximum benefit one can blend conventional advertising with online advertising to further energize and empower the overall campaign and make it interactive. What is needed is creativity and imaginative thinking. There is no particular, sure-fire way of doing it right and there is hardly a code of conduct. That gives internet-advertising a lot of breathing space but also leaves no excuses for not being innovative. As I have mentioned above if we conduct a cost and benefit analysis it would portray more benefit than the cost, the major target market of this media are the corporate clients as they make up most of the market in using FedEx services, with this innovative medium we will attract new customer for our product as well, the stake holder are the employee, loyal customer, the management of FedEx etc. In order to cater cultural nuances of people from all over the world we will have website customized to match the particular countries culture, and we will endeavor to cater the worldwide culture accordingly for instance Take nudity, Many Mildest cultures are reluctant to displaying women’s skin, while Europeans are far more tolerant of public nudity than Americans, these cultural difference will be catered for the effectiveness of the organizational communications strategy. Culture is a very difficult term to define. However, certain people have gone on and defined culture well by saying that it is a ‘set of shared values, opinions and practices of a community or group of people. ’ (Definition of Culture) The importance of the understanding of a socio-cultural environment of any country is imperative to attaining business advantage and eventually translatable success. This understanding of socio-cultural environment is then translated effectively into business practices so that they appeal to the local crowd and create a positive image of the firm in their minds. (Cultural Barriers) In my opinion this organizational communications strategy will do wonders for the organization, I hope this strategy will be implemented for the betterment of the organization.