Geert Hofstede Organization Culture Essay

I. Analysis Every one of us already realizes and knows that we are living in a global age. Technology has brought everyone much closer together. This means that people of different cultures find themselves working together and communicating more and more. This is exciting, but it can also be frustrating and fraught with uncertainty. How do you relate to someone of another culture? What do you say, or not say, to start a conversation right? Are there cultural taboos that you need to be aware of? Building connections with people from around the world is just one dimension of cultural diversity. You will also need to factor it into motivating people, structuring projects, and developing strategy. Of course there are so many question on our head how can we understand cultural differences? Are we relegated to learning from our mistakes, or are there generalized guidelines to follow? Fortunately, psychologist Dr. Geert Hofstede asked himself this question in the 1970s. What emerged after a decade of r esearch and thousands of interviews is a model of cultural dimensions that has become an internationally recognized standard. Before we talk about the theory further further let us know more about Geert Hofstede deeper. Geert Hofstede, a widely known Dutch researcher of culture, has defined culture as â€Å"the collective programming of the mind which distinguishes the members of one group or category of people from another.† During 1978-83, he conducted detailed interviews with hundreds of IBM employees in 53 countries. Through standard statistical analysis of large data sets, he determined patterns of similarities and differences among the replies. From this data analysis, he developed five dimensions of culture. In the 1990s, Hofstede published results of his research in publication Cultures and Organizations: Software of the Mind. Initially he developed four dimensions in culture, but added a fifth dimension in 1991. Moreover Hofstede’s cultural dimensions theory is a framework for cross-cultural communication, developed by Geert. It describes the effects of a society’s culture on t he values of its members, and how these values relate to behavior, using a structure derived from factor  analysis. The theory has been widely used in several fields as a paradigm for research, particularly in cross-cultural psychology, international management, and cross-cultural communication. The original theory proposed four dimensions along which cultural values could be analyzed: individualism-collectivism; uncertainty avoidance; power distance (strength of social hierarchy) and masculinity-femininity (task orientation versus person-orientation). Independent research in Hong Kong led Hofstede to add a fifth dimension, long-term orientation, to cover aspects of values not discussed in the original paradigm. In the 2010 edition of Cultures and Organizations: Software of the Mind Hofstede added a sixth dimension, indulgence versus self-restraint, as a result of co-author Michael Minkov’s analysis of data from the World Values Survey. Before we jump further, let us see what is the identification of culture itself in terms of Hofstede termination, culture to be mental programming of the mind: every person carries within him or herself patterns of thinking; feeling; and potential acting which were learned throughout their lifetime (Hofstede, 2005 p4). He identified 3 layers of mental programming that are: individual, collective and universal. Based on these 3 layers he constructed his culture triangle (see figure 1). The Individual level (personality) is focused on the mental programming exclusive to each person. Hofstede suggests that this level is at least partly inherited. The Collective Level (culture) is focused on the mental programming that is learned from others, that is specific to a group of people. The Universal level (human nature) is focused on all humans, and is also likely inherited: instincts for survival et cetera. Figure 1: Hofstede’s Culture Triangle With access to people working for the same organization in over 40 countries of the world, Hofstede collected cultural data and analyzed his findings. He initially identified four distinct cultural dimensions that served to distinguish one culture from another. Later he added a fifth dimension, and that is how the model stands today. He scored each country using a scale of roughly 0 to 100 for each dimension. The higher the score, the more that dimension is exhibited in society. The Five Dimensions of Culture Armed with a large database of cultural statistics, Hofstede analyzed the  results and found clear patterns of similarity and difference amid the responses along these five dimensions. Interestingly, his research was done on employees of IBM only, which allowed him to attribute the patterns to national differences in culture, largely eliminating the problem of differences in company culture. The five dimensions are: 1. Power/Distance (PD) This refers to the degree of inequality that exists – and is accepted – among people with and without power. Power distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.† Cultures that endorse low power distance expect and accept power relations that are more consultative or democratic. A high PD score indicates that society accepts an unequal distribution of power, and that people understand â€Å"their place† in the system. Low PD means that power is shared and well dispersed. It also means that society members view themselves as equals. Application: According to Hofstede’s model, in a high PD country such as Malaysia (104), you would probably send reports only to top management and have closed-door meetings where only select powerful leaders were in attendance. PD| Characteristics| Tips| High PD| * Centralized companies. * Strong hierarchies. * Large gaps in compensation, authority, and respect.| * Acknowledge a leader’s power. * Be aware that you may need to go to the top for answers| Low PD| * Flatter organizations. * Supervisors and employees are considered almost as equals.| * Use teamwork. * Involve as many people as possible in decision making.| 2. Individualism (IDV) This refers to the strength of the ties people have to others within the community. A high IDV score indicates loose connections. People have large extended families, which are used as a protection in exchange for unquestioning loyalty. In countries with a high IDV score there is a lack of interpersonal connection, and little sharing of responsibility beyond family and perhaps a few close friends. A society with a low IDV score would have strong group cohesion, and there would be a large amount of loyalty and  respect for members of the group. The group itself is also larger and people take more responsibility for each other’s well being. Application: Hofstede’s analysis suggests that in the Central American countries of Panama and Guatemala where the IDV scores are very low (11 and 6, respectively), a marketing campaign that emphasized benefits to the community or that tied into a popular political movement would likely be understood and well received. This talks about how much a society sticks with values, traditional male and female roles. Masculine cultures’ values are competitiveness, assertiveness, materialism, ambition and power, whereas feminine cultures place more value on relationships and quality of life. In masculine cultures, the differences between gender roles are more dramatic and less fluid than in feminine cultures where men and women have the same values emphasizing modesty and caring. High MAS scores are found in countries where men are expected to be â€Å"tough,† to be the provider, and to be assertive. If women work outside the home, they tend to have separate professions from men. Low MAS scores do not reverse the gender roles. In a low MAS society, the roles are simply blurred. You see women and men working together equally across many professions. Men are allowed to be sensitive, and women can work hard for professional success. Application: Japan is highly masculine with a score of 95, whereas Sweden has  the lowest measured value (5). According to Hofstede’s analysis, if you were to open an office in Japan, you might have greater success if you appointed a male employee to lead the team and had a strong male contingent on the team. In Sweden, on the other hand, you would aim for a team that was balanced in terms of skill rather than gender. MAS| Characteristics| Tips| High MAS| * Men are masculine and women are feminine. * There is a well-defined distinction between men’s work and women’s work.| * Be aware that people may expect male and female roles to be distinct. * Advise men to avoid discussing emotions or making emotionally based decisions or arguments.| Low MAS| * A woman can do anything a man can do. * Powerful and successful women are admired and respected.| * Avoid an â€Å"old boys’ club† mentality. * Ensure job design and practices are not discriminatory to gender * Treat men and women equally.| 4. Uncertainty/Avoidance Index (UAI) This relates to the degree of anxiety that society members feel when in uncertain or unknown situations. High UAI-scoring nations try to avoid ambiguous situations whenever possible. It reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty. People in cultures with high uncertainty avoidance tend to be more emotional. In contrast, low uncertainty avoidance cultures accept and feel comfortable in unstructured situations or changeable environments and try to have as few rules as possible. People in these cultures tend to be more pragmatic, they are more tolerant of changeThey are governed by rules and order and they seek a collective â€Å"truth.† Low UAI scores indicate that the society enjoys novel events and values differences. There are very few rules, and people are encouraged to discover their own truth. Application: Hofstede’s Cultural Dimensions imply that when discussing a project with people in Belgium, whose country scored a 94 on the UAI scale, you should investigate the various options and then present a limited number of choices, but have very detailed information available on your contingency and risk plans. (Note that there will be cultural differences between French  and Dutch speakers in Belgium.) 5. Long Term Orientation (LTO) This is the fifth dimension that Hofstede added in the 1990s, after finding that Asian countries with a strong link to Confucian philosophy acted differently from Western cultures. In countries with a high LTO score, delivering on social obligations and avoiding â€Å"loss of face† are considered very important. This refers to how much society values long-standing – as opposed to short-term – traditions and values. It describes societies’ time horizon. Long-term oriented societies attach more importance to the future. They foster pragmatic oriented towards rewards, including persistence, saving and capacity for adaptation. In short term oriented societies, values promoted are related to the past and the present, including steadiness, respect for tradition, preservation of one’s face, reciprocation and fulfilling social obligations. Application: According to Hofstede’s analysis, people in the United States and United Kingdom have low LTO scores. This suggests that you can pretty much expect anything in this culture in terms of creative expression and novel ideas. The model implies that people in the U.S. and U.K. don’t value tradition as much as many others, and are therefore likely to be willing to help you execute the most innovative plans as long as they get to  participate fully. (This may be surprising to people in the U.K., with its associations of tradition.) LTO| Characteristics| Tips| High LTO| * Family is the basis of society. * Parents and men have more authority than young people and women. * Strong work ethic and high value placed on education and training.| * Show respect for traditions. * Do not display extravagance or act frivolously. * Reward perseverance, loyalty, and commitment.| Low LTO| * Promotion of equality. * High creativity, individualism. * Treat others as you would like to be treated. * Self-actualization is sought.| * Expect to live by the same standards and rules you create. * Be respectful of others. * Do not hesitate to introduce necessary changes.| The latest one that has just been added by Geert itself is Indulgence versus restraint (IVR): The extent to which member in society tries to control their desires and impulses. Whereas indulgent societies have a tendency to allow relatively free gratification of basic and natural human desires related to enjoying life and having fun, restrained societies have a conviction that such gratification needs to be curbed and regulated by strict norms. II. Implication After the publications of the theory I especially directly know the evidence that organization or family are different from each other, we used to believe that deep inside all people everywhere anytime are the same. In fact, as we are generally not aware of other countries’ cultures, we tend to minimize cultural differences. This leads to misunderstandings and misinterpretation between people from different countries. Instead of the convergence phenomena, cultural differences are still significant today and diversity tends to increase. The in order to be able to have respectful cross-cultural relations, we have to be aware of these cultural differences. So here I would like to analyze of those 5-dimension theory of Geert Hofstede and also the spirit of leadership in the application of my community, organization, and family. First, regarding  to the power or hierarchy, I can see that the organization even family I had now is got very high score of power or hierarchy. Asian co untry especially south East Asia country included Indonesia widely known as the east part of the world has very long hierarchy process in organization. It needs to follow so much unbiased rules and regulation that never existed in western country. Another thing in my organization or family is centralized meaning the leader is everything; the leader in a group or family (parents, father especially) can do what they want. They take control of every single thing and execute all of things that they think it is right to be executed. The leader power here is also get tons of acknowledgements of power also compensation, authority, and respect in the way they behave in the community. And not many things you can really do over there unless you have top Harvard quality student of opinion or sight. Second, it is regarding to the individualism. This individualism model can be positive or negative. Its position is more in the between good and bad, depends on the condition that an individual face. Widely known in Indonesia that it has relatively low score. Indonesia as part of the Eastern country world is very low on facing the condition of being individual. It also here in my organization and family where the entire member included leader and sub ordinaries are not really independent in terms of individual people’s eye. They here one hundred percent have totality in suppress feelings and emotions to work in harmony Besides that tradition are the main habit of my community to be respected even it cost slow changes. This thing is also inter-related with showing respect for age and wisdom. Another good thing about having low individualism is the willing of my mates in emphasizing on building skills and becoming master or pro of a specific skill on something detail. They also have very high appreciation of intrinsic rewards. Lastly what I have been seeing in the community I have been involved in that they really support the creation of harmony in the community even it needs to scarify the honesty. Third thing is masculinity. Once again as the historical and geographical background of most Indonesian majority is Islamic people which really praise the superiority of men. Same also with the minority, Chinese people of Indonesian really put more eyes on men compared to women. Men in Indonesia  can be said has higher status than the women. They are different from each other. Both men and women is really distinguish and well defined in work, job, attitude, and behavior in the neighborhood. Some people really praise this condition so they really have high expectation on putting men over women which men advised is really being a high terminology on discussing emotion or making emotionally based argument even decision. Fourth, regarding to the uncertainty method, what I face in my organization or family is really in between. I really mean that it is in the middle, not really high not even low. But somehow if it is calculated deeply I can conclude it is more on the low side with the c omparison of 60:40 for low uncertainty. I can say it is low because there is some informal business attitude in executing the activities in family even organization. They act not really formal like in army but it is more enjoyable and fun but still serious. Then another why I say it is informal that mostly the organization mates do not really impose rules or structure unnecessarily. Besides that also can be seen there is minimization in controlling emotional response by being calm and contemplating situations before speaking. Las thing is people do not really afraid of expressing curiosity when some differences or irrelevant concept found. Another supporting condition but not I found which also make the 40 percent disagreement are there are more concern with long term strategy than what is happening on a daily basis and also accepting of change and risk. Both thing are hardly founded in my organization, they prefer to be stick on what have drawn before. Fifth is regarding to the long-term orientation that has been just added by Geert. This condition is 100 percent high. Easily founded everywhere not only in my organization and family that family, family, and family is based on everything in the society. It should be on the top of priority compared to another element in the society. In the family itself parents especially has absolute power and authority compared another member which also another member without demanded give respect for tradition terms. Another thing that the terms of an individual displaying extravagance or acting frivolously is reaching zero percent in behavior action that has high reward perseverance, loyal, and total commitment. This condition exactly leads to strong work ethic and high valued placed on the training and education. Last method is just recently developed can be said not really playing important role but worth slightly  to be discussed which is indulgence versus restraint. This is quite high in Indonesia that everyone needs to control desire and also impulses of what there flesh demand. In other word in organization, family, group, and also community that I have been involved in in Indonesia are being super strict to many traditional views of law and norm that exist in neighborhood which also the inheritance of the ancestor created and did. So being totally freedom as in the heaven is hardly found. III. Conclusion The creation of this theory really become valuable for everyone as there is differences between culture in family and also organization from one and other. Thus people can prepare for it. Another thing of this creation model theory can provide us the chance of demonstrating management competencies such as personal motivation, time management, organization and communication. The knowledge we get also important to evaluate and compare community, organization, management, nation, continent, and an era. Furthermore it is hoped that the skill and ability gained from this paper can be added to rich our multi cultural point of view and be useful from high value consulting standpoint.

Caesars: Gambling Big on Technology

Caesars—Gambling Big on Technology This case illustrates how database technologies can support an organization's business strategy. The large investment made by Caesars Entertainment Corporation, formerly Harrah's, in its information technology strategy has been tremendously successful. The results of Caesars investment at the time include: * 10 percent annual increase in customer visits. * 33 percent increase in gross market revenue. * Yearly profits of over US$208 million. * Highest three-year ROI in the industry. * A network that links over 42,000 gaming machines in 26 casinos across 12 states in the U.S. * Rated number six on the 100 best places to work in IT by ComputerWorld magazine. * Recipient of a Leadership in Data Warehousing Award from the Data Warehousing Institute (TDWI), the premier association for data warehousing. The casino industry is highly competitive—rivalry among existing competitors is fierce. Bill Harrah was a man ahead of his time when he opene d his first bingo parlour in 1937 with the commitment of getting to know each one of his customers. In 1984, Phil Satre, president and CEO of Harrah's, continued that.In search of its competitive advantage, Harrah's invested in an enterprise-wide technology infrastructure to maintain Bill Harrah's original conviction: â€Å"Serve your customers well and they will be loyal. † Caesars' Commitment to Customers When Harrah's implemented its patented Total RewardsTM program it was resigned to help build strong relationships with its customers. The program rewarded customers for their loyalty by tracking their gaming habits across its then 26 properties and currently maintains information on over 19 million customers, information the company uses to analyze, predict, and maximize each customer's value.At Caesars the program continues to be a success because of its implementation of a service-oriented strategy. Total Rewards allows Caesars to give every customer the appropriate amou nt of personal attention, whether it's leaving sweets in the hotel room or offering free meals. Total Rewards works by providing each customer with an account and a corresponding card to swipe each time he or she plays a casino game. The program collects information on the amount of time the customers gamble, their total winnings and losses, and their betting strategies.Customers earn points based on the amount of time they spend gambling, which they can then exchange for complimentary items such as free dinners, hotel rooms, tickets to shows, and even cash. Total Rewards helps employees determine which level of service to provide each customer. When a customer makes a reservation at any of Caesars brands, the service representative taking the call can view the customer's detailed information including the customer's loyalty level, games typically played, past winnings and losses, and potential net worth.If the service representative notices that the customer has a Diamond loyalty l evel, the service representative knows that customer should never have to wait in line and should always receive free upgrades to the most expensive rooms. â€Å"Almost everything we do in marketing and decision making is influenced by technology,† says Gary Loveman, Caesars' chairman and CEO. â€Å"The prevailing wisdom in this business is that the attractiveness of property drives customers. Our approach is different. We stimulate demand by knowing our customers.For example, if one of our customers always vacations at Harrah's in April, they will receive a promotion in February redeemable for a free weekend in April. † Gaining Business Intelligence with a Data Warehouse Millions of customers visit Caesars resorts each year, and tracking a customer base larger than the population of Germany is a challenge. To tackle this challenge Caesars began developing a system called WINet (Winner's Data Network). WINet links all Caesars properties, allowing the company to collect and share customer information on an enterprise-wide basis.WINet collects customer data from all the company transactions, game machines, and hotel management and reservations systems, transforms and cleanses this data, and then places the resulting information in a central data warehouse. Information in the data warehouse includes both customer and gaming information recorded in hourly increments. The marketing department uses the data warehouse to analyze customer information for patterns and insights, which allows it to create individualized marketing programs for each customer based on spending habits.Most important, the data warehouse allows the company to make business decisions based on information, not intuition. Casinos traditionally treat customers as though they belong to a single property, typically the place the customer most frequently visits. Harrah's was the first casino to realize the potential of rewarding customers for visiting more than one property. Today, Caes ars has found that customers who visit more than one of its properties represent the fastest growing revenue segment.In the first two years of the Total Rewards program, the company received a $100 million increase in revenue from customers who gambled at more than one casino. Caesars also uses BI to determine gaming machine performance. Using the data warehouse, Caesars examines the performance and cost structure of each individual gaming machine. The company can quickly identify games that do not deliver optimal operational performance and can make a decision to move or replace the games. The capability to assess the performance of each individual slot machine has provided Caesars with savings in the tens of millions of dollars.Former CIO Tim Stanley stated, â€Å"As we leverage more information from our data warehouse and increase the use and sophistication of our decision science analytical tools, we expect to have many new ways to improve customer loyalty and satisfaction, dri ve greater revenues, and decrease our costs as part of our ongoing focus on achieving sustainable profitability and success. † Security and Privacy Some customers have concerns about Caesars data and information collection strategy since they want to keep their gambling information private.The good news for these customers is that casinos are actually required to be more mindful of privacy concerns than most companies. For example, casinos cannot send marketing material to any underage persons. To adhere to strict government regulations, casinos must ensure that the correct information security and restrictions are in place. Many other companies actually make a great deal of money by selling customer information. Caesars has not joined this trend since its customer data and information are part of the company's competitive advantage. The Future of CaesarsIn the future, Caesars hopes to become device-independent by allowing employees to access the company's data warehouse via m obile devices. â€Å"Managing relationships with customers is incredibly important to the health of our business,† Stanley says. â€Å"We will apply whatever technology we can to do that. † For example, Caesars has been undergoing efforts to develop systems described as â€Å"patron-based technology† that foster communication with customers through slot machines. Ultimately, such data collected through slot machines can be stored in a data warehouse and later analyzed to gain further insight into customers and their needs. 0 Questions 1. Identify the effects poor information might have on Caesars service-oriented business strategy. 2. How does Caesars use database technologies to implement its service-oriented strategy? 3. Caesars was one of the first casino companies to find value in offering rewards to customers who visit multiple Caesars locations. Describe the effects on the company if it had not built any integrations among the databases located at each of its casinos. How could Caesars use distributed databases or a data warehouse to synchronize customer information? . Estimate the potential impact to Caesars business if there is a security breach in its customer information. 5. Identify three different types of data marts Caesars might want to build to help it analyze its operational performance. 6. What might occur if Caesars fails to clean or scrub its information before loading it into its data warehouse? 7. Describe cluster analysis, association detection, and statistical analysis and explain how Caesars could use each one to gain insights into its business.

Gender Barriers in Communication Essay

Managers today have to face unique challenges while trying to manage a very diverse work force, and keeping communication lines clear and understood is one of these challenges. Remember that for any business, effective communication is an integral key to the success of any organization. No matter which way you look at it, communication flow is important at each and every level in order to function with focus, deliberate and accurate objectives, and controlled consistent results. Effective communication ensures that the communication contents are interpreted and understood in the way that it was intended to. Unfortunately there are barriers that have a negative effect on communication, and one of those barriers is called Gender Barriers in Communication. You are probably wondering just how do Gender Barriers affect Communication, and how did this Barrier develop? Well let’s find out. â€Å"D.E. McFarland has defined Communications as the process of meaningful interaction among human beings†(Jain, n.d., para. 1). We as humans are dependent on Communication in our everyday lives. To be honest, â€Å"the whole world is reliant on communication to complete even the most basic daily functions† (Braedyn, 2010, para. 2). It is the process by which we humans convey our thoughts and ideas verbally, with hope of being perceived and understood in the way the sender meant for it to be understood. With so many methods of communication in our modern day life, we are bombarded with Email, Facebook, Voicemail, memo’s, and phone calls. All of which are forms of communication. Why even the act of rolling your eyes and shrugging fall in as a form of communication. But even with all these forms available at our disposal, miscommunication occurs. â€Å"Gender Barriers are any misunderstanding or confusion in the intended message caused by male and female differences, which results as a communication barrier† (Braedyn, 2010, para. 4). Communication must be understood by both men and women in order to be effective, and in order to fully understand these differences we need to see just how they began. Gender communication differences begin in early childhood, as soon as a child is pegged as either female or male. Gender starts with the assignment to a sex category on the final basis of what the infants genitalia looks like. This sex category becomes the main defining factor as to how this child will be dressed, named, and spoken to. â€Å"The development of a gendered identity starts from the very moment babies are identified as male or female as they experience societal, familial, and cultural interactions† Both males and females are taught different linguistic styles. For instance our childhood is influenced by nursery rhymes that give subtle instruction on how different genders are and should be perceived. â€Å"Snips and snails and puppy dog tails, that’s what little boys are made of. Sugar and spice and everything nice, that’s what little girls are made† (Rafael, n.d., para. 2). These subtle instructions set the stage, and are just the beginning fo r future gender differences. Zittleman states that â€Å"Gender stereotypes have a history that begins with learned beliefs of femininity and masculinity† (Zittleman, 2006). Learned beliefs that allow for reinforcing different behavioral types on our children. For example boys are allowed to have rough language, play loudly, and be rambunctious. They are also taught that it is not seen as being manly if you show emotion by crying, this behavior is reinforced by telling them to be tough and suck it up. Girls on the other hand are taught early on to behave like a lady and to use their manners. They are also told to play quietly, and that it is okay to show your feelings and cry. Crying is allowed on the feminine side. These gender differences have helped to create behaviors and patterns. Men usually are factual, direct, and honest, which explains why they only speak about 7000 words a day. Their communication behaviors that men display usually revolve around competition, rank, power, logic, and reason. Men build relationships as projects are being worked on, and they process information internally when working on making decisions. Female’s method of communication differs largely from that of males. Women are raised to be of the nurturing persuasion, indirect, and very respectful. They have a bad habit of apologizing excessively, and their style is more of a rapport type of talk, whereas males have a more report type style. Women build relationships in order to accomplish specific projects, they are comfortable in communicating about their feelings, relationships, and personal subjects like their feelings and emotions. No wonder women speak on average about 25000 words a day. Another difference in how men and women communicate is how the information they are receiving is being processed. The female and male brain process information very differently. Men process information on their left side of the brain, whereas women use both left and right hemispheres; men process analytically, and women process abstractly. Now that we fully understand the reasons and the differences behind Gender Communication Barriers, what can we do to bridge the differences and proactively improve communication in everyday life? â€Å"Men and women would need to make themselves fully aware of each other’s different communication styles, and be open in trying to break any biases or stereotypes† (Lieberman, n.d., para. 3). In conclusion, even though men and women process information and communicate differently, by working together and understanding each other’s differences they can begin to bridge the gap. Businesses stand to benefit â€Å"by committing to develop a firm culture that recognizes, embraces, and leverages individual differences, you will experience greater productivity, increased morale, higher recruiting and retention rates, and improved financial performance† (American Instritute of CPA’s, 2012, para. 3). References American Instritute of CPA’s. (2012). www.cpa2biz.com Braedyn, A. M. (2010, February 1). Improve Communication Skills. Suite 101. Retrieved from http://suite101.com/article/improve-communication-skills-a196668 Jain, R. (n.d.). The Barriers to Effectivce Communication. Ezine Articles. Retrieved from http://ezinearticles.com/?The-Barriers-to-Effective-Communication&id=1210011 Lieberman, S. (n.d.). Gender Communication Differences and Strategies . Retrieved from http://www.simmalieberman.com/articles/genderstrategies.html Rafael, J. K. (n.d.). Why Don’t You Understand? Gender Communication Differences. Hub Pages. Retrieved from http://jillkrapfl.hubpages.com/hub/Why-Dont-You-Understand-Gender-Communication-Differences Zittleman, Karen. (2006). â€Å"Being a Girl and Being a Boy: The Voice of Middle Schoolers.†

Business and commercial awareness Coursework Example | Topics and Well Written Essays - 2000 words

Business and commercial awareness - Coursework Example One of the biggest stakeholders that view.com rely upon are its customers and by offering good DVD’s, its customers are entertained while the company makes profits (Bruce, 2005). Channel Islands are also stakeholders interested in View.com’s performance; this is because the island levies taxes on the company. Moreover, View.com has employed British citizens and this is helps in reducing unemployment levels in the UK. View.com has competitors who are also stakeholders since if view.com folds up its DVD business then the competitors are going to have an easy time in selling their merchandise (Crabb, 2007). d) Offering online videos at a discount for overseas and unreachable customers would help in increasing the DVD sales. Offering online videos would help on reducing postage stamps costs (Bradbury, 2005). e) By opening an online DVD sale system, movie previews can be availed to customers and this will help in increasing the sales for view.com. Moreover, view.com can make more money from adverts in the online website. The sales for view.com have reduced drastically over the last two years and this has been attributed to declining sales. However the costs of achieving the sales figures shown in the graph below have relatively the same. The new investment in the view.com must be higher than anticipated and it should reflect the sales for the year 2011. The new investment should be able to replace the sales and costs figures for 2011 and gradually grow in future periods. For the sales figures to be upbeat and good, view.com should be able to achieve figures of 300 and above so that the business can be competitive. The cost of running view.com should also be brought down to a level of around 150 for the business to become cost effective. It is important to understand the costs that are spent by view.com in its pursuit of achieving good profit margins in its business (Andersen, 2007). The levels of sales of DVD’s should be

The implications of Tudor-Stuart polices on Ireland Research Proposal

The implications of Tudor-Stuart polices on Ireland - Research Proposal Example Hence, â€Å"...obeyeth to no other person, English, Irish except only to such persons...† that could subdue them in the battlefield in case of invasion with a sword2. However, this did not last long before Tudors and later Stuarts showing interest in subduing them though encountered severe resistance from some of the then uncooperative chieftains but eventually complied with English king’s laws. This was contrary to earlier times when they were not under the subject of any King’s laws except their Gaelic chiefs doing what they wished3. However, the imposition of Tudor-Stuart policies on Ireland aimed at subduing Ireland as well as bringing the entire state under complete control. This included even the then powerful Irish Landlords who later after the conquest turned into mere chiefs subject to Henry VIII as per the Pope Andrian IV’s wish who had given king that title4. Despite strong resistance waged by some of the then powerful proprietors like Oâ€℠¢Donell and O’Neil supported by Philip of Spain (Elizabeth’s enemy), they gave in to Henry’s regime after a miserable defeat5. Hence, they both recognized and accepted Henry III as king whereas in their capacity remained only as Anglo-Irish Nobles6. Henry VIII after subduing powerful Irish land Landlords especially in Ulster and more agreeing to give in their full compliance, he resulted to autocratic rule. This constituted torture especially to those who showed any disobedience besides bringing English settlers in Ireland7.

How would you describe the protagonist of The Snows of Kilimanjaro Essay

How would you describe the protagonist of The Snows of Kilimanjaro Name three of his most important characteristics and supp - Essay Example While Henry waits for the approach of the inevitable hour, the plot of the story moves ahead through the recollection of his thoughts of spectacular experience of the poor and â€Å"interesting lot†. The story is also captivated with the remorse and repentance of Henry during his final hours as he estimates the time he has wasted in his decadent life instead of writing down his wonderful experiences. A thorough understanding and deep delineation of the story would launch the readers into three most pertinent characteristics of Henry’s personality. The first obvious trait in his personality is his impatient nature. Henry is seen to be impatient and pessimist throughout the story. He is in a continuous quest and his thought process is also observed moving faster. He is hopeless and he is sure that no aid can be given to him except a peaceful death which according to him he is denied at the camp as well, â€Å"Don't be silly. I'm dying now. Ask those bastards. He looked o ver to where the huge, filthy birds sat, their naked heads sunk in the hunched feathers. A fourth planed down to run quick-legged and then waddle slowly toward the others†. (Hemingway, 1998). Henry is seen blaming others for his failure which is an indication of a very nagging behaviour.

Emotional Effect Music Can Have on a Film Essay

Emotional Effect Music Can Have on a Film - Essay Example According to the essay "Emotional Effect Music Can Have on a Film" findings, music in the film can have the effect of convincing the audience to believe the actions or the mood portrayed by the character as opposed to simply accepting the scene and the overall mood. For example, when a ballad is played repeatedly every time an actor is onscreen, the audience will ultimately connect the mood of the music to the character (Tan et al139). An example of this is the haunting song by David Raskin which was used repeatedly in the film Laura which resulted in the film acquiring a deeper feel owing to the perceived depth of the score. Music is used to direct the sympathy or empathy of the audience towards the characters that the director wants to depict as good of evil respectively, as such, in a film, the soundtrack played when the villain is onscreen is likely to be eerie and designed to evoke apprehension tension or fear (Juslin and Sloboda 371). Nevertheless, when the protagonist is onscr een, the music played will be evocative of hope and in action scenes when the antagonist is winning cheerful hopeful music such as the â€Å"eye of the tiger† which is considered by many to be the anthem of motivation in modern film. Used effectively as a synesthesia, music can create mood in which an audience will be subtly manipulated into associating a certain piece of music with a given mood, from a Gestalt perspective, one may even argue that some of the emotional evocations are innate,. Films such as Phycho 1960 and the more recent horror series Saw, (2005) use a variety of musical devices such as pitch, tone and melodic line to create a classical conditioning that succeeds in making the audience nervous and even scared, which is the purpose of creating a horror film in the first place. When a file plays music from which an audience can make a direct connection to the based on the retrospective themes covered by the music, it has the distinct effect of bringing past emotional experiences into the current viewing

Traditional Marriages vs. Arranged Marriages Essay

Traditional Marriages vs. Arranged Marriages - Essay Example In this type of marriage, the individuals do not value their traditions and can adopt any lifestyle provided they are comfortable with it. On the other hand, in arranged marriages, the individuals do value their traditions of family and social life; hence there is restriction as to whom they should marry. This kind of marriage is very common in Middle East and part of Asia and Africa. It is also very common among the royal families and unification movement. Those practicing arranged marriages are mindful of their family traditions and social values and for this case; they ensure that they get a spouse within their castle. For the case they ensure the marriage partner comes not only from the same caste but from the same sub-castle. Traditional marriage has many options as there are many ways that those marrying might have come across each other. They might have across each other in college, in church or even social gathering and developed a liking in each other thereby developing a relationship leading to marriage. On the other hand, in arranged marriage it has only one option as the parents are the ones in charge of finding a matching partner for their son/daughter. In this case, the parent identify a matching partner for their son/daughter and then approaches the parents for negotiation even before the marrying partners have met. In traditional marriage because it can be done hurriedly, they do not emphasize on finding the most suitable partner hence leading to a high number of divorce rates among the marrying couples. The partners might have met in college, church or even social gathering and developed a liking in each other thereby think they can marry. This might be done in a hurry without investigating the family background of the partner or even the past life, only to realize later on that the relationship can not work. This leads to divorces now and then in the society. On the other hand, in arranged marriages, a lot of emphasis on the matching partner is taken and the family background scrutinized whether it has a good reputation or not. The parent take time before they can finally approve that the partner can marry their son/daughter and then give a go ahead their daughter/son to meet. In these situations, these individuals have so much faith with their parents such that they would not like to disappoint them; hence they ensure the marriage last. The couple respect each other and they always know that their parent have chosen the best partner for them. In traditional marriages, the marrying partners have a variety of people and lifestyle to choose on terms of marriage partners. For this case, they are free to marry from anyone they feel they can cope with. This is unlike in arranged marriage whereby the parent chooses the partner for their son/daughter hence no freedom at all in terms of choosing a partner in terms of likeness of lifestyle. In arranged marriages, the parents have to look at so many factors before they approves that the partner can fit in their family or not. Some of the factors they do consider are the family background, education, social life, age, height and beauty. For this case, t

What caused the Euro crises of 2010 Essay Example | Topics and Well Written Essays - 500 words

What caused the Euro crises of 2010 - Essay Example To reiterate, the euro crisis was but a function of lack of a common regulatory system to moderate free-riding and/or inject firepower to member states [economies] faced with insolvency risks, and that other factors such as the globalization of finance as well as the global recession that followed the 2007-2009 global financial crisis only added fodder to a system precariously on the edge. The Eurozone as originally structured was more of a gentleman’s agreement requiring member states to follow a similar fiscal path, yet with much weird freedom to follow own fiscal policies that includes masking of internal monetary undertakings. This feature brought on board fiscally free riding peripheral economies as represented by Greece economic dynamics; pursuing parallel fiscal policies in total disregard of the Maastricht treaty, under which member nations had pledged to limit their debt spending (Cameron 2012; European Commission 2008). Though Greece became the pillar of focus in a crisis that has proved counterproductive to a number of the austerity measures implemented, the pursuit of wealth in non-approved mechanisms were widespread across Europe, with quite a number of states securing future cash flows [via sovereign rights]; in effect, providing governments with a vehicle to raise future revenues that kept up with the debt targets, but in contravention to the lon g regarded conventional best practices and internationally agreed standards: â€Å"In â€Å"Boomerang† Mr. Lewis captures the utter folly and madness that spread across both sides of the Atlantic during the last decade, as individuals, institutions and entire nations mindlessly embraced instant gratification over long-term planning, the too good to be true over common sense† (Kakutani 2011). Like the bursting of the US housing bubble that ignited a second global financial crisis in less than a

International marketing Essay Example | Topics and Well Written Essays - 750 words

International marketing - Essay Example In today’s environment, a lot of segmentation has been done in every industry and for every product (Segmentation strategy, n.d.). Examples of the two major industries that are textile industry and hair care industry are discussed in subsequent paragraphs in order to provide insights about segmentation options. Since the needs and wants of customers are getting more customized and particular, therefore after the broader markets are defined, marketers go for further segmentation especially when they are addressing internal markets. These additional segmentations are called as Segmentation Options for instance if a company deals in hair care products, then the market which it selects to cater can depend upon several options. The segmentation option available to an international marketer can include different problems of hair. Therefore, it can address the needs of customers related to hair fall, dandruff, damaged hair, dry and dull hair etc. Apart from focusing on the hair probl ems, other segmentation option includes type of products to be delivered. They can include hair shampoo, hair conditioner, hair gel, hair spray, hair mask, hair color, hair oil etc. These will be considered as segmentation options available to international marketer through which it can enter a new market. ... Apart from the type of product, other segmentation options include manner of usage. Manner of usage is more inclined toward the events where the products can be used for instance clothes can be further categorized as bridal wear, party wear, office wear etc. In linens, marketer has to decide which products to prepare. Options include bed sheets, bed covers, curtains, pillow cover cushions etc. Nature of fabric comprises of the material that will be required for each individual product. 2. Discuss, giving examples, how an organization can determine the appropriateness of an international market. Explain what issues in gathering information may be experienced.   Appropriateness of Marketing Internationally Nowadays, concern of appropriateness is always in center of the minds of international marketers. That’s what brings an epic recession to the widely known brands of the world. Numbers of products get obsolete due to their inappropriateness in the market. The brands which are best positioned nowadays are the one which are relevant, necessary, wholesome as well as caring and nurturing. In the world of brands, marketers are facing an emotional recession that is causing the decline in the norms of acceptable brands. International marketing requires being very relevant and appropriate otherwise the products will become disasters. An example of inappropriate product includes McPizza which was introduced by McDonalds in mid-nineties. McDonalds spent a large amount on expensive ovens and drive through windows that were not required at all. The Pizza market was already so much saturated that Americans gradually abandoned and finally forgot if any pizza was introduced by McDonalds. The

IT in Architectural Competition Article Example | Topics and Well Written Essays - 2750 words

IT in Architectural Competition - Article Example IT can be used only as a tool and nothing more in the context of architectural competitions. One is not suggesting that sophisticated computers and software programmes can replace the invaluable experience, intuition, and feel of experienced professionals. Professional experience when combined with the amazing computing power and versatile graphic imagery that IT enables, can bring the process of evaluation to a higher level. Qualitative aspects of the architectural parameters pose tough challenges and to the best of my knowledge, there are no programmes that can fully replace human judgment. Competition works are evaluated from aesthetic and functional angles, such as spatial composition, cityscape values, and sensation. Judges are using words like spatial cognition, texture vividness, light, shadow, sensation, habitability, and pleasantness. The element of personal feelings as an aspect of the quality of a work is evident from these descriptions. IT enables enhancement of a judge’s feel for a work and hence it is reasonable to propose that IT be used as a tool for the judicial process and as a return medium for a competition. Objectivity aspects of presentations are important and discussed separately. On the other hand, quantitative aspects, by definition, are quantifiable and IT can be a good tool here too. Buildings can be evaluated in terms of codes, energy performance, sustainability etc. Once mandatory codes have been met, evaluating for sustainability essentially looks at a building holistically in terms of energy and resource use. These aspects are quantifiable easily and objectivity of judgment is retained while evaluating them. A judgment is supposed to be based on the information made available. However, it has been the experience for a very long time that the information provided to facilitate judgment lacks objectivity and this has resulted in restrictions being imposed on some kind of information.

Traditional Banking Essay Example for Free

Traditional Banking Essay The article â€Å"The decline of traditional banking: implications for financial stability and regulatory policy† by Franklin R. Edwards and Frederic S. Mishkin presents a very detailed and well researched exploration of the current movement of banks away from traditional banking. The authors describe their objectives as including an examination of the reasons behind the decline of traditional banking, and an identification of the effects that these would have on the stability and regulation of banks. The article meets these goals well, as it begins by demonstrating the complexity of the current banking situation and how/why balance sheets reflect information that go far beyond mere lending. The non-traditional methods of banking as well as the financial institutions that have evolved and crowded the banking market are also explored in detail. Finally, the authors expound on the ways that banks might improve their status in the financial market and maintain stable regulatory policies within such a highly competitive and unstable environment. Therefore, while in some areas the explanations were a bit awkward, overall the authors manage to unite the causes, effects, and possible remedies of the current problems being faced by banks, and this is done in a manner that demonstrates a deep understanding of the situation. The introductory pages of the article do give a very detailed picture of why the authors found it necessary to explore the decline of traditional banking. Traditional banking, they explain, dealt mainly with the issuing of long term loans financed by short-term deposits (Edwards Miskhin, 27). They provide evidence in the form of graphs and statistics, showing both the size of the decline in earnings from such traditional (financial) borrowing, as well as the share of non-financial borrowing granted banks and their competitors. The fact that both commercial and thrift banks’ non-financial borrowing declined by an average of 7% over a thirty-five year period demonstrates that significant decline has indeed taken place in their share of that market. The authors also give concrete evidence concerning the decline in these institutions’ returns on such holdings as assets and equity. Finally the authors demonstrate the trend in banks’ share in the market concerned with non-interest income. This increasing trend represents precisely the move away from tradition they have identified. The placement of these facts and charts was effective as a method of vindicating the authors’ decision to explore reasons for the decline in traditional banking. Edwards and Mishkin   go on to explore such areas as the decline in banks’ advantage as far as liabilities are concerned. This is demonstrated in terms of declining cost advantages, which as shown to have become a reality when other institutions found a way to capitalize on the banks’ financial privileges. They explained the fact that ceilings and other restrictions (at one time favorable to the banks) had been placed upon their ability to offer interest on certain types of deposits (such as checkable deposits). These regulations restricted their ability to be competitive at a crucial time in the market and therefore opened the doors for other lending institutions (exempt from such restrictions) to attract customers by offering higher interest. This serves as a cogent explanation of why banks have declined in this traditional area. Yet, the authors represent the complexity of the market by exploring a few other reasons why such decline has taken place. The existence of the new paper market (securities) has also been cited as a reason that adds to the complexity of the problem that banks now face (Edwards Miskhin, 31). The previously mentioned decline in banks’ lending to commercial entities is now explained by the fact that these businesses have been given the option of borrowing directly from the public through the issuance of securities. The authors also cite the rise of mutual funds and junk bonds on the money market as having an indirect effect on the market position of banks. They write, â€Å"The growth of assets in money market mutual funds to more than $500 billion created a ready market for commercial paper because money market mutual funds must hold liquid, high-quality, short-term assets† (31). This serves the explanatory purposes of the authors by demonstrating the sheer size and number of the alternatives to banks that exist on the financial market. The authors, Edwards and Mishkin, also explore some of the reasons why such alternative institutions have become such a threat to banks. Besides their ability to offer attractive alternatives to customers, these financial institutions have also demonstrated an ability to secure their assets. They explain these institutions’ methods of originating loans and then creating more loans from these. They write: â€Å"Advances in information and data processing technology have enabled non-bank competitors to originate loans, transform these into marketable securities, and sell them to obtain more funding with which to make more loans† (Edwards Miskhin, 32). The rise of financially capable technology has made easy these maneuvers by such non-bank facilities, and this has led to the current position of decline in banks’ traditional activities. The authors of the article also demonstrate the route that banks have had to take in order to combat the effects of being forced to share their market. They use graphs and data effectively to demonstrate the sharp climb in what had traditionally been considered risky types of loans. These graphs depict a rise in bank issuance of real estate loans, and further details the authors provide demonstrate that banks have had to stoop to lending to â€Å"less credit-worthy borrowers† in order to increase their financial viability in these tough times (Edwards Mishkin, 27 33). They also depict the methods chosen by banks to increase their activities that take place off the balance sheet. Banks have expanded into the market for financial derivatives, in which they serve as â€Å"off-exchange or over the counter (OTC) derivatives dealers† (34). In order to increase the authority of the article, the writers then provide in several charts concrete evidence of the different kinds of derivative deals in which actual banks have recently participated or mediated. Further evidence concerning the proportion of income banks have derived from these off-balance transactions serve to depict the extent to which they have effaced or replaced traditional banking. Edwards and Mishkin’s exploration of the nature of the risk faced by these banks in involving themselves in OTC activities demonstrates the extent to which these institutions have been forced by a declining traditional market to engage in alternate financial activities. Since their derivative activities have mainly been in the area of swapping interest rates, the risk involved in this can be seen to be high—though tempered by the fact that they â€Å"do not involve payment of principal amounts† (Edwards Miskhin, 38). Furthermore, the authors’ detailed explanation of swaps and the risks they carry aid the overall understanding of the type of risks banks have been forced to take in order to retain their profits. This leads to a better understanding of the extent to which traditional banking has been transformed. Finally, the authors Edwards and Mishkin go on to outline the regulations that have been put in place and the implications that they are likely to have for bank policies. The need for regulation is expressed in the evidence they produce from the GAO (U.S. Government Accounting Office). It explains that the discounts and insurance provided by Federal Reserve Bank accords to banks a level of security that might induce them to take higher risks that they would (or should) otherwise have taken. Regulations have therefore been made that allow only banks with good management and high capital to engage in some of the riskier types of non-traditional banking activities. Such activities include securities underwriting and trading, and dealing in the derivatives market. The inclusion of these explanations in the article demonstrates the thoroughness of the authors in identifying other reasons (beyond mere competition) why some banks have been or may be forced out of the financial business. The details of policy implications for banks given by the authors are shown to include regulations that strengthen banks’ ability to compete. These measures have also been shown to include the seeking of methods that prevent the fall of capital below certain levels (Edwards Mishkin, 40). In presenting the pros and cons of these ideas, the authors demonstrate and impart a thorough understanding of the intricacies of banking and further communicate the complexities of the business. The writers, through their efforts, also demonstrate the gravity of the situation that banks now face in their need to write policy giving them the ability to expand beyond their traditional financial market. Despite the overall clarity and detail of the ideas presented in support of the authors’ claims, a level of awkwardness does enter into a few paragraphs of this article. The awkwardness within this article mainly exists in the introductory pages, where Edwards and Mishkin enumerate (rather than explore) the reasons for and the extent of the decline in traditional banking. The confusing nature of the financial situation being faced by banks is translated to the work, as the writers continually meet their given reasons with qualifications to the effect that demonstrate the inadequacy of each explanation. They, for example, identify their measure of banks’ profitability over a period of time as â€Å"crude† and explain that other measures do not â€Å"adjust for the expenses associated with generating noninterest income† (Edwards Miskhin, 29-30). One gets the feeling that the writers might have taken the trouble to do the extra calculations in order to provide a more comprehensive view of the situation. However, they do provide much more detailed explorations in the ensuing paragraphs. This article by Edwards and Mushkin presents a very interesting and informative view of the current situation facing banks in today’s financial market. The traditional role usually occupied by banks as lenders has been undermined by the influx of non-traditional lending institutions. These institutions have taken the opportunity to provide lower-interest loans and higher-interest deposits to customers, thereby forcing banks to flee to riskier methods of gaining revenue. Policies that regulate banks’ behavior have become necessary as a result of this trend toward riskier business, and this has sparked ideas concerning policy making and the risks and benefits they would impart to all stakeholders. Work Cited Edwards, Franklin R and Frederic S. Mishkin. â€Å"The decline of traditional banking: implications   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   for financial stability and regulatory policy.† FRBNY Economic Policy Review. July (1995): 27-45.

My Dream Job A Business Manager Cultural Studies Essay

My Dream Job A Business Manager Cultural Studies Essay Personal qualities are the one of the key elements of employability .They are actually the real aspect of humans character. They are important for an employee to fulfill the requirements of the superior and the company.Especially in the communication of business.It is good for one to know his/her personal qualities so that one will know his own strength and weaknesses.A person with a huge range of personal qualities will be able to cope with people in the organization and become more successful in his career.In the development of a company,it will need bunch of people with good personal qualities to work together to create a perfect environment where everyone works happily.Different jobs will require different personal qualities because they have the different job scopes.Employees will select the new employees based on the personal qualities.So,personal qualities can also be defined as one of the qualification for the jobs that we apply for. My dream job- A business manager My dream job is to become a business manager.To fulfil the requirements of my dream job,I will need a lot of effort,hard work and also the personal qualities to make myself qualify for the job.As stated in The practice of management (Drucker, Peter F.),2004,p3,the manager is defined as the dynamic,life-giving element in every business.Without its leadership the resources of production remain resources and never become production.The role of a business manager is actually to observe and oversee the activities of the workers and make sure the operation runs smoothly to increase the productivity and the effectiveness of the workers.The business manager job is very challenging that it needs plenty of important personal qualities to help the company to improve the production. Personal Qualities for a Business Manager Be courageous A Business Manager will have to be courageous to take calculated risks,believe in what he is doing stick in his guns.He should be brave to take up challenges and always be ready to accept new challenges so that problems can be solved as fast as possible and become an inspirational leader to the team.Besides that,I can learn how to cope with stress and new duties to be completed.I need to make my sub-ordinates to have a people that is dependable. Effective Communication Business Manager need to employ effective verbal and non verbal communication.He should use clear and concise communication with everyone.It should be preferably be devoid of jargon and complex terminology.How well a manager passes on information and instructions for easy understanding of others is of paramount importance for his success.I will need to receive the messages from the superior and precisely transfer them to my colleagues.I will also need to understand the feedbacks from the sub-ordinates and try to figure out all of them. Self-motivation Self motivation is very important for a business manager in both internally and externally so he will be able motivate all his/her sub-coordinates as well.On the other hand,it is also important for the personal growth where this will also increase the productivity and overall efficiency of a team of people.Business manager has to solve many problems that occur to the people that he manages.A business manager will always think how to archieve the companys goal.I will try to motivate myself and try to solve all the problems before going to my superior. Leadership skills 3.4.1 A business manager must know how to lead all his team members effectively,so that he can always guide all his sub-ordinates since the he plays a very important role in a organization.He will need to encourage all the employees in the organization to be more productive at the workplace.He has to show confidence to the team members so that they will have the trust on the leader and this is the way to communicate with the employees to understand and solve the problems that they face.This will definitely increase the productivity and efficiency of work. 3.5 Decisive 3.5.1 I need to make a decision precisely in a short time.I will also need to become a good decision maker.As a business manager there are many things that I will need to handle and make decision for the issues of the employees of the company and also in my life.I need to lead all my team members to the right direction so that it will build trust between me and the team members to work more effective and strengthen the bond between me and my colleagues.All the decisions I make must be fair and I will need to use the problem solving skills to solve some of the issues and brainstorm for more solutions before making any decision. 3.6 Responsible 3.6.1 I have pay responsible in the growth and the development of my company.I have to organize all my team members according to their abilities and make sure that they do their part.In order to archieve the companys goals,I will need to make sure the operations of the company run smoothly and try to improve the interest of my colleagues in their work.I will have to get my duties done before the deadlines.Besides that a business manager will also have to build a positive and comfortable environment so that the employees of the company work happily and this will definitely improve the productivity. 3.7 Be punctual 3.7.1 As the business manager,I need to be punctual in meetings and to work not only to show the good behaviors to the colleagues but also to help in my personal growth and development in my life.A business manager need to manage his staffs,so he need to be punctual and reach the workplace before all his sub-ordinates reach.By being punctual,I can train myself to become a more productive person and increase the professionalism of myself. 3.8 Self-confidence 3.8.1 A business manager,I need to have self-confidence so that the sub-ordinates will listen and trust me and this will makes my job easier.I can easily get the co-operation from the employees.This can reduce conflicts and misunderstanding when all the staffs respect me as a manager when I have high confidence in myself to manage them with my experience and skills.Things will definitely go smoother when I have self confidence. 4.0 Conclusion All things considered,a successful business manager will need to have all the personal qualities .If a business manager is lack of leadership skills,time management skills and also confidence,he will not be able to take up the position.Employers will look for people who can increase the productivity and effectiveness in a team to work for them so that they can archieve their goals effectively in a short time.Personal qualities influence most of the things in a position.Without the personal qualities,a business manager will not be able to manage the team well.Thus,a person will have to qualify with all the personal qualities before going to a job interview.It is very important to understand the personal qualities of himself for personal development. Questions that I have asked What is one personal quality that you think you are different from other business manager? How you manage to convince your sub-ordinates to listen to what you say? Describe how you helped your sub-ordinates to solve a problem.What did you do? What is the procedure when you deal with problems with the attitude of the workers? Did you ever come late to work? Describe about a goal that you set for yourself in your work? Are you able to take up new challenges? Describe the processes of a major project that you handled in your company? The person that I have interviewed Name : Tham Fook Ming Position : Business Manager Company : Daisan Enterprise Relationship : Uncle Name : Yip Weng Long Position : Business Manager Company : Yokohama Batteries Sdn.Bhd Relationship : Uncle Name : Teoh Meng Kwan Position : Manager Company : Hup Heng Motors Sdn Bhd Relationship : Cousin Definition of conflict A conflict can be both good and bad. According to the book The business communication handbook. 6th ed. Julie Catalano, p.240.(2003) by Judith D, a conflict occurs whenever two people,teams or groups have different wants or goals and one party interferes with the others attempts to satisfy these.Differences in the way people interpret facts,differences in values, and the various ways people take action to satisfy their wants and needs can all cause conflict. The conflict happened to myself The conflict I have been involved is a relationship conflict happened to me and my girlfriend. We argued because of that she refuse to look for a job after her SPM examinations. She prefers to stay at home rather than going to look for a short term job so that she can learn something new to get some experience. The primary sources of my conflict 3.1 Bad attitude of her The primary source for my conflict is that her bad attitude that makes her to have this conflict with me. She is so stubborn that she will never listen or even analyze what other people advice her to do. I have been advising her for nearly two months so that she will get a part time job to spend her time. Every time we quarrel about this quarrel and ended up nothing. She complains that she feel boring when she stays at home but she refuse to get a job and she doesnt know how to use and manage her time wisely. She always says that she wants to enjoy first before taking any courses. When I give advice to her, she will keep on telling me that her parents didnt say anything when she just stay at home without doing anything and not going out to work. 3.2 Lack of understanding between each other We dont really understand each other although we have been together for a couple of months. Maybe I dont understand her deep enough and also how she thinks and reacts. Sometimes we might be confused of what the partner thinks and wants. This also related to our communication problem where sometimes what she hears is different from my original intention. This will also lead to the misunderstanding in this relationship. We have problems in communicating because she supports only her own opinion and not the advice by the people who have more experience. She will never try to understand my feelings although I do always share my thoughts and feelings with her. She always agrees with her own opinion. 3.3 Different Perspectives and background What she thinks is totally different with me since we have a different background as I come from poor family and while she is from wealthy family. In some situations we might see things in a different way. Her parents spoiled her by giving everything she wants because they have only one daughter and one son so, she loves to blame. Before she do something that will destroy our relationship, she will never think about the effects to me and she is just being selfish and do what she thinks will make her happy. Most of our ideas are different maybe because of that she is still young and has limited ability to think in more perspectives. She will follow her friends idea when too many friends suggest the same thing. Feedbacks from the other party She agreed with the primary sources stated above as she understands her own attitude and behavior. She did complain that we have communication problem as we often argue for a small matter. Every time after we argue, we found that we still cant solve the issue. Although she doesnt like my advice but then sometimes she realize that she is wrong. Secondary sources of the conflict Peer influence As she is still a teenager, she can easily be influenced by her friends where her friends have the same background as her. She will do what her friends say because she thinks that what they say is right. They always ask her to hang out in the middle of the night. She will still hang out with her friend without me. Although I told her that this could be dangerous, she never try to listen to me. Different Expectations The life she wants now is to enjoy every day without doing a single thing while what I want is to concentrate on my studies as I need to have some better achievements to show her parents that I can work something out. What she expects is to have a life as a rich girl and I just cant afford to spend her all those expensive stuff. I always tell her that I am not a rich guy and I cant give you most of the things you want now, she will tell me that she wont bother about that and after a few days she told me that she is a very materialistic person and I can see it. What she wants are all high expectations items which I dont think I can give her. Raising Problems She always complains that I dont want to spend some time with her. In fact I was so busy with assignments and projects and how could I spend my time with her when there are so many assignments to be done in just a few days. I happened to be in a scenario where I promised to hang out with her and suddenly something happened in my family and I tell her that I couldnt make it, she didnt even bother about me and scolded me that I broke my promise. She just mad at me and she stopped talking to me for a few days. She will never try to understand the problem and think positively before making any decisions. Approaching the conflict At the end, I know that both of us will need to approach the conflict no matter what. I asked her out and we talk about what both of us want and need. With the positive thinking we both listen to each other and accept the fact that actually both of us have mistakes in the conflict as this relationship involve of not only one person but both must pay responsible when problem arises. We sat down and started to accept the ideas by each other and analyze the problem with multiple solutions and choose the best solution for our conflict. She decided to listen to my advice and slowly change some of her bad attitude. After choosing the right solution and finally the conflict is solved. Importance of a brand name A brand is the identity and the image of the company that will help in attracting customers and marketing strategy. A brand name is important for consumers to identify the product, services and its producer also a promise to the customers and also makes advertising easier. Smart branding allowed the company to clearly communicate a change in direction while continuing to build its reputation.Branding also gives reasons why consumers choose the brand over all the other competitors.Consumers will always remember the name for a particular product or services.For example,when consumers think of carbonated drinks the first thing they that will come across is Pepsi and Coke.A better name can convince consumers purchase and decision making.The objective of a business can also be easily clarified by the brand name.When a brand is easy to be remembered it can be spread easily by a consumer to another consumer.A brand name can affect the sales performance of a company if the name is not suitab le for the product or services that a particular company provides. The Proposal Proposal on Changing of the Product Name To : Mr. Jason Dalz ( President ) Mr. Michael John ( Managing Director ) Mr. Justin Bryan ( Chief Executive Officer ) Date : 25th March 2013 Subject : Proposal on Changing our Cereals Product Name Regarding the subject above, as a product manager I would like to change the name of the cereal. I believe that this will give consumers a brand new image and also will attract more customers where this will increase the sales of our products. Statement of the Problem For the past 3 years, the cereal sales of our company is decreasing.Therefore,an official meeting was held on the 13th of March with the sales team to identify the problem and we found that the actual profit do not meet the minimum profit estimation. Sales for the Prohealth cereal for the year 2011-2012 Year Earnings ( Thousands) 2010 $450 2011 $400 2012 $ 320 The sales performance for the cereal brand named ProHealth Analysis of the Problem We did a research to identify the main problem where we have distributed survey forms to investigate the main cause of the problem.As a result, we found that the main cause of the sales drop is because of the brand name of our cereal product.The feedback from the customers shows that the brand name Prohealth actually sounds more like health products than cereal to a large amount of customers and because of that they seldom pay attention to our products.In addition to that, they also think that the packaging of our products is not attractive as the picture on the box showed a women with a bowl of milk.In fact, it does not look like a cereal product. From the customers feedback, some of the customers recommended us to rebrand the product with a new name and a brand new packaging as the t packaging for Prohealth can only attract customers mainly aged between 60-69 we will need to attract younger consumers to consume our products.The name Prohealth can never attract attention and it will never satisfy customers expectations. The packaging for the two products: The Packaging for ProHealth The Packaging for Cerealize Questionnaire What attributes are seen from this Prohealth cereal? Will you buy a product named Prohealth? Does the packaging looks attractive to you? If NO please state why? How satisfied are you with the usage experience of ProHealth products? Overall , are you satisfied with Prohealth Is there any aspect that you think Prohealth needs improvement? Do you think the name Prohealth is suitable for this cereal product ? If NO please state why ? Please give suggestion on the name that is suitable. The market research report is as follows: Market Research on preference of the two new brand names (000) Age 10-19 20-29 30-39 40-49 50-59 60-69 70+ Brand Name ProHealth 8 4 5 3 7 15 5 Cerealize 12 9 11 6 4 19 7 (Preference of consumers to the two brand names) Survey Form Name : Age : Which one do you think is the best name for our cereal product? Please tick and state why you dislike the other name. ProHealth Cerealize Reasons why you dislike the other ______________________________________________________________________________________________________________________________________________________ Solutions From the market research, we found that a new name for the cereal product will definitely show a brand new image to our customers. Customers would always expect the appearance of something new that they can have. From the research, some customers gave feedback on the name of our cereal product and some suggestions on the new name are given. A brand name is important attract customers and to affect the decision making of the consumers. The new name Cerealize is given by one of the customers after careful consideration that we pick from the list of selection of the new name.After a discussion with the marketing department, we found out a name that is suitable to become the new brand name of our cereal products which is the Cerealize where customers will have a clearer picture of what our products are about and what we produce. Once they see the word cereal, they will have an idea on their mind stating that this is a type of cereal product and the word lize brings a meaning specialize w here to show the consumers that our company is specialized in producing healthy cereals to the consumers. As the brand name is simple, consumers can easily recommend it to their friends. On the other hand, the packaging also should be changed as the illustration is not attractive. If they put a picture of some superheroes or cartoons on the box, this will attract kids to pay attention on our products and definitely they will convince their parents to buy it.This will help in widen the range consumers that we target. Hence, the sales of our cereal products will increase as the number of consumers increase. Conclusion In retrospect, the new name and a new packaging will definitely increase the sales of our products. It gives customers a new impression of our products and this name is suggested by one of the consumers. Besides that, it can also widen the range of consumers who consume our products. We can show a good image to the customers where we consider all the suggestion and feedbacks from the customers. Hence, this will build more credibility and the trust between the consumers and our company. After changing the name from ProHealth to Cerealize and the packaging of our products, I believe that our products will be more special than other cereal brands. I hope that you will consider adopting this idea of changing the name on the brand of cereal as this is the way to keep the good reputation of our company and to increase the sales performance of our company. Prepared by, ____YONG____ ( Yong Jun Keat) Product Manager

From Galileo To Hubble Philosophy Essay

From Galileo To Hubble Philosophy Essay The 16th century provided the world with scholars such as Galileo, Kepler, Copernicus, and Lagrange, all of whom helped to advance the scientific phenomenon of space exploration through telescopes with the results of their many experiments. Although over 500 years have passed since these scholars walked the Earth, their discoveries and inventions are still very much used today, and will continue to be used well into the future. From Galileo to Hubble is a great leap in technological advancement. If it were not for Galileo, society would not have todays level of technology used in space exploration. Everything NASA foresees for future projects is always influenced by past research up to four centuries ago. How the does the discoveries from the 16th century influence tomorrows telescopes? Galileo was not the first person to question whether the Earth was truly at the center of the universe. Nicholas Copernicus first wrote about his theory that the sun was the center of the universe in his book, De Revolutionibus Orbium Coelestium (On the Revolutions of the Celestial Orbs). However, the book was written simply as a hypothetical mathematical problem. Copernicuss theory proposed that the sun was at the center of the universe and the Earth revolved around it. Copernicus did not continue to explore his theory because, it is speculated, he was distracted by trying to follow Aristotles requirement for the law of motion. This law of motion was considered the uniform circular motion of all celestial bodies, which led Copernicus to believe that his theory could only be proven if he went from a geocentric model to a heliocentric model. Galileo then took the Copernican theory and explored it as being the truth. Galileos ideas that Earth was not the center of the universe truly sp arked the scientific revolution. The people of the time were ready for some real answers, although they never spoke of this because of their loyalty to the Church. The idea that the sun was actually the center of the universe went against many Biblical passages. Galileo pointed out that scripture teaches us how to go to heaven, not how the heavens go. (The Galileo Project). Before the 16th century, society believed that the earth was at the very center of the universe. Anyone who believed otherwise was condemned by the church and, consequently, society as well. Due to the lack of scientific research, religious ideas were the only ways that people could view the world. They had no scientific evidence to back up any sort of explanations. While there were ideas and theories about the solar system that had yet to be proven, no one at the time had the tool to back up this theory. During the scientific revolution in the 16th century, a scientist named Johannes Kepler proposed three laws of planetary motion. Kepler went on to explain that these accurate descriptions of the motion of any planet and any satellite nearly 400 years ago, and are still by NASA today. Kepler described five different fixed stationary orbits. If it were not for Kelper, society probably would not have the Lagrange points, which are used to give accurate locations of fixed loop hoop orbi ts in-between the earth and the moon. Technology then had to catch up with the theory. An early 16th century scientist came up with a tool that would literally change the outlook of how society perceived the world and later, even the universe. Spectacle maker Hans Lippershey is accredited with the earliest record design of the optical telescope. When word actually got out about this new innovative tool, Galileo Galilei made a name for it. Galileo took the telescope and did what no one else thought of, he courageously pointed it towards the heavens. His theory caused a ripple effect in the scientific community. His unending devotion and determination for discovery led to a better understanding of the universe. He gave other scientists, artists, and philosophers of centuries to come something they can build on. A telescope perfected from Hans Lippershey invention by the simple arrangement of two lenses in a long, narrow tube allowed Galileo to see objects ten times more clearly. With his primitive telescope, Galileo was able to make a number of remarkable discoveries. At the time, people believed the surface of the moon was smooth and flat. However, Galileo found mountains, valleys, and craters on the surface. Not only was Galileo the first man to see the craters of the moon, but he also went on to discover sunspots, the four large moons of Jupiter, and the rings of Saturn. This fire of ideas that Galileo created through his discoveries inspired scientists to create telescopes of increasing size and complexity. With the ever-changing shape and form of telescopes, astronomers have been able to see ever farther into the universe with increased clarity. Although telescopes have revealed much over their nearly 400-year history, they are still limited in what they can show us from Earth. Light pollution, cloud cover and the Earths turbulent atmosphere constantly interfere with telescope views from Earth. No telescope, to date, has been able to overcome these problems. To conquer these problems, scientists decided that a telescope must be placed above the atmosphere, in orbit around the Earth. That is where the Hubble telescope was born. The Hubble telescope, launched in 1990, marks the most significant advance in astronomy since Galileos telescope. This telescope was the first to be launched into orbit and is therefore at the ultimate mountaintop for viewing the universe. Above the distortion of the atmosphere, above rain clouds and light pollution, Hubble has an unobstructed view of the universe. So what did the new telescope discover? Scientists claim that they have used Hubble to observe the most distant stars and galaxies as well as the planets in our solar system. Even twenty years after its launch, Hubble is still in working order. However, the time has come to improve this situation and create something that will go beyond the Hubbles view. It is also important to have something that we are able to do regular maintenance on. By placing a permanent telescope on the moon, we can explore the universe in even greater capacity than the Hubble telescope did. Even today Galileos influence is being felt in the develo pment of telescopes and their increasing ability to explore space. This opportunity to place future space telescopes in superior environments would create a situation where Moon-based crews can easily visit them. It is promising enough that NASA should now begin brainstorming options and opportunities that I will recommend towards them. Telescopes on the Moon, especially instruments capable of feats well beyond the Hubble and Webb, but how can someone demonstrate how to overcome the cons over the pros? Placing telescopes on the moon telescopes could be considered a more stable environment than a telescope in orbit. Thus, placing telescopes within the service range of lunar outposts will have the effect of firming up the future for those outposts, and also receive funding necessary to keep them operational and growing. The biggest question is can you improve on the next telescope by creating one ultimate telescope or developing many with variety of task giving all while keeping within a practical budget? Galileos Influence on the Scientific Community Lance K. Erickson Ph. D., a professor of applied aviation sciences and space studies at Embry Riddle Aeronautical University, agrees that Galileo had a strong influence on the scientific community. However, in our interview on DATE, Dr. Erickson added that even if Galileo had not lived, society would not be that far behind where it is now in space exploration. In addition to Galileo, many other scientists in history were developing their own telescopes. Leonard Digges, for example, invented the reflecting and refracting telescopes, but never capitalized on his invention. Another professor, however, emphasizes Galileos importance. In an interview with Dr. Alan R. Pratt, professor of humanities at Embry Riddle Aeronautical University, he stated that if it were not for Galileo, many artists and philosophers would not have been so greatly influenced on the imagination of the universe. Dr. Pratt, stated: In terms of any other changes that happened in past centuries regarding science, I really do not think [that] any philosopher or artist could have had a bigger impact than Galileo did. In a matter of a few months, Galileo was able to alter the development of science so deeply as those months between the end of 1609 and the beginning of 1610. He now was at the crown rewriting the book of laws, which consisted of raw facts with evidence to back it up. He literally changed physics, which, in turn changed cosmology, and again that changed the way future philosophers and artists imagined the universe. This influenced many poets, mostly because they were stimulated on a sense of anxiety, that Galileo discovered that society is in fact on a small planet. According to Dr. Pratt, this change in science introduces a big change in religion and anthropology. Figure 1 portrays Galileo trying to convince the Church. Figure 1: Galileo and his Discoverieshttp://www.chrismadden.co.uk/moon/galileo-telescope-church.gif . Unlike many revolutions, the scientific revolution changed peoples minds, rather than the way society acted. People began to seek scientific answers to things that they before accepted as truth without question. Figure 1, shows that Galileo had a lot of explaining to do, but that it was not easy convincing the church of his discoveries. His theory was very much against religion, and Galileo knew this would change everything. As a result of Galileos influence, science and mathematics began to be more widely accepted than philosophy when used to explain phenomenon. Today, it is hard for anyone to comprehend that there was a time where claims were not researched scientifically. Galileo developed a more modern concept of researching which scientist still use today. Sir Isaac Newton Taking Telescopes to the Next Level Following Galileo, English physicist, mathematician, astronomer, natural philosopher, alchemist, and theologian, Sir Isaac Newton is considered by many scholars and members of the general public to be one of the more influential people in human history. In 1661, the scientific revolution was at its peak, and many works of basic to modern science had appeared. Astronomers from Copernicus to Kepler had elaborated the heliocentric system of the universe. Galileo had proposed the foundations of a new mechanics built on the principle of inertia. Led by Descartes, philosophers had begun to formulate a new conception of nature as an intricate, impersonal, and inert machine. Newton was about to change the laws of the universe that were backed up by mathematically proven certainty. These laws were physical by nature but were neither sporadic nor limited locally. According to Newton in Principia, laws were universal. There were three laws that would describe universal gravitation. The only lim it of these laws of motion was that they could not be applied to the atomic level or on some conditions that would include the speed of light (Cambridge). Newtons Telescope In addition to these theories, Newton followed where Galileo left off and made a bigger and better telescope that would yet again change the way the public would view the universe. Figure 2 shows one of Newtons many drawings of his telescope. Figure 2: Newtons Drawing of a Telescope . The drawing represents the time when Newton began formulating the idea of optic lenses. An optic lens bends light in order to refract and, therefore, magnify the image. Newton went on to develop what is known as the theory of optics. Theory of Optics The theory of optics utilizes a concave mirror to develop a refracting telescope. Newton was able to utilize the visible light spectrum and show that bending it would create a magnifying effect. Understanding refracting telescopes did play a big role in the development of future telescopes. In 1704, Newton published Opticks, which resulted in his victory in the debate of the nature of light. In his publication, he questioned the theories of light, defraction, and the visible spectrum. He developed experiments to test these questions which he reviewed in Opticks. While this controversial debate over the nature of light was tested by many scientists, Newtons theory of optics became generally accepted. This theory led into the law of superposition, consisting of a wave-like property. Superposition opened a new door in physical optics. It wasnt until Sir Isaac Newton developed the next upgrade to the telescope, which he called the reflecting telescope, and later renamed as the Newtonian Reflector. This new optic lens would be revolutionary in terms of seeing deeper into space. Figure 3 depicts one of Newtons large telescopes with a structure to reach the eyepiece. These huge telescopes were the first of their time and were the first to use a pitch lap, a polished optical surface that acts as a mirror. Newton claimed that this reflector would be the heart of the design of the Newtonian telescope. Thus, the optic lens that Newton perfected within his telescope is still used today in the Hubble Space Telescope. Newtons development of the optic lens proved to be the next important step in space exploration. His upgraded development in the telescope was indeed the influence needed to keep the evolution of telescopes going. Figure 3: A large Newtonian Reflector . The Hubble Space Telescope Science has come a long way since the first telescopes were imagined in the minds of their creators. The complexity can range from a ten dollar telescope to multi-million dollar telescopes developed by todays space explorers. The most well-known of todays telescopes is the Hubble space telescope, which is used to capture images of space from Earths orbit. Long before the Hubble telescope was launched into orbit in 1990, scientists were developing ideas of sending telescopes into space. In 1946 Lyman Spitzer, a researcher from Yale University, wrote a paper entitled Astronomical Advantages of an Extra-Terrestrial Observatory, in which he discusses how Earths atmosphere affects the visibility of stars and planets in space. Through his research and development, Spitzer began collaborating with scientists and professionals to move his plan into action. In the 1960s, NASA began to discuss the feasibility of such a project, and in 1971, it was granted permission to further discuss the blueprint for the project. The largest obstacle in the creation of the Hubble telescope was acquiring the funds for the project, which was estimated to cost $400 to $500 million. After revising parts of the telescope to make it more cost-effective, Congress finally the proposal for funding at $200 million and established the Large Space Telescope project fundi ng in 1977. NASA had planned for the telescope to be launched in 1983; however, assembly of the Hubble was delayed through 1985, when it was finally completed. Figure 4 shows the various control systems of the Hubble as it is in orbit. The planned launch had finally been set for October 1986. This launch was interrupted in January, when tragedy struck the Challenger space shuttle as it ascended into the atmosphere and exploded above the Florida skyline. NASA officials began to question whether the telescope would make it safely into orbit. One year later, shuttle launches resumed, but it was not until April 24, 1990 that space shuttle Discovery finally carried the Hubble into orbit. Figure 4: Important Features of the Hubble Space Telescope . Most would consider the launch of the Hubble a success; however, one mission of the launch was to gain spectacular images of the cosmos. Within a few weeks of being launched, the images that were sent back to NASA headquarters appeared blurry and out of focus. According to the NASA History Division, An investigation revealed a spherical aberration in the primary mirror, due to a miscalibrated measuring instrument that caused the edges of the mirror to be ground slightly too flat (NASA). In December 1993, the first servicing mission was performed with five back-to-back spacewalks, fixing the aberration as well as performing routine maintenance. When the images finally developed into sharp, clear pictures of space, NASA considered the maintenance mission a success. With sustained servicing missions, Hubble has continued to explore the universe from Earths orbit for the past twenty years. Additional Telescopes Although the Hubble space telescope is not the only telescope in orbit, it has remained the only one to operate on visible light wavelengths. Other telescopes, such as the Spitzer space telescope detect infrared radiation, or heat radiation. In addition, Chandra is a telescope that measures X-rays from high-energy regions of the universe, such as exploded stars, according to the Chandra X-ray observatory. Another telescope, the Swift, measures gamma rays. NASA headquarters explains that, Swifts primary goal is to unravel the mystery of gamma ray bursts. The bursts are random and fleeting explosions, second only to the Big Bang in total energy output. Gamma rays are a type of light millions of times more energetic than light human eyes can detect. Gamma ray bursts last only from a few milliseconds to about one minute. Each burst likely signals the birth of a black hole. (NASA). As one can see, there are multiple uses for telescopes in space, ranging from visible explorations, to X-ray, to gamma ray, and beyond. As science evolves, so will the applications of telescopes in space. James Webb Space Telescope The future of telescopes is rapidly evolving. Within a few years, the Hubble will no longer be the main operating telescope in orbit. In 2014, NASA plans to launch the next telescope into orbit: the James Webb Space Telescope. This large infrared telescope will consist of a 6.5 meter primary mirror and measure parts of the universe that have never been documented before. As seen in Figure 5, the James Webb Space Telescopes mirror is nearly three times the size of the Hubble mirror. With its four measuring instruments: the Near InfraRed Camera, Near InfraRed Spectograph, Mid-InfraRed Instrument, and the Fine Guidance Sensor Tunable Filter Camera, the Webb will measure infrared waves with some visible range. Figure 6 shows the different parts of the James Webb Telescope and where it will be placed in orbit. According to NASA, The Webb has four main science themes: The End of the Dark Ages: First Light and Reionization, The Assembly of Galaxies, The Birth of Stars and Protoplanetary Sys tems, and Planetary Systems and the Origins of Life. (NASA). It will explore the development of the first galaxies, and how they have connected to ours. Figure 5: Mirror Comparison between JWST and Hubble (BBC News) . Figure 6: The James Webb Space Telescope (BBC News) . Telescopes and the Moon The moon is often brought up in forums on the NASA website regarding the possibilities of placing telescopes on the lunar surface. In order to even consider how to fulfill the four Ws of curiosity (what, where, when, and why), scientists must find a valid reason for leaving the practical environment of the Lower Earth Orbit (LEO). The LEO is an ideal place for telescopes to be in the reach of astronauts for routine maintenance. This is an important issue to explore for the future of telescopes. In an interview with Dr. Lance Erickson, he stated that the idea of placing a telescope on surface of the moon is just not practical. The reason for that is simply because the rocket-power to transport the telescope onto the lunar surface is not there. Dr. Erickson explained that even if NASA decided to assemble the telescope on the surface of the moon rather than transporting it, they would have to do so on the far side of the moon. This would result in requiring a lunar outpost for routine m aintenance. Even though the idea of scientists placing telescopes on the moon sounds like an ideal project for future exploration, Dr. Erickson stated that the amount of money needed to budget a project of that magnitude would be beyond practical. Furthermore, having a variety of telescopes rather than one big expensive telescope could be a more feasible way to do research. Dr. Erickson explains that having a backup plan before the actual plan is exactly how achieve efficiency. With a backup plan, the probability of having a successful outcome for research doubles. NASA Space Center will not look into any suggested projects that do not have a valid contingency plan, insuring that research and development will help with funding. This way if a mistake is made between the launch of the plan and the actual space flight, scientists have something to fall back on. The greatest barrier of getting an idea to machine is having a logical way of overcoming hurtles that scientist have to adapt to. For example, it is necessary to satisfy the needs of the project within the limits of the funds available in order to justify the research with the public. Having the taxpayers agree on research is huge because much of the funding may come from taxpayers wallets. In coming up with a logical proposal to NASA about having a lunar-based telescope, which, in-turn would have to be submitted to congress, there are a mix of pros and cons regarding the project. Dr. Erickson pointed out the cons of placing a telescope on the lunar surface, there are some feasible advantages in fulfilling this idea. Paul Gilster, an author, looks at peer-reviewed research on deep space exploration, with an eye toward interstellar possibilities on his website. For the past five years, this site has coordinated its efforts with the Tau Zero Foundation, and now serves as the Foundations news forum. Paul Gilster states: Putting an enormous radio telescope on the far side of the Moon has so many advantages that its hard to imagine not doing it, once our technology makes such ventures possible. Whatever the time frame, imagine an attenuation of radio noise from Earth many orders of magnitude over what is possible anywhere on the near side, much less on Earth itself. (Tau Zero Foundation) Due to the dusty environment of the moon, the best type of telescope to utilize would be a radio telescope. Objects on Earth and in space also emit other types of electromagnetic radiation that cannot be seen by the human eye, such as radio waves. The full range of radiation emitted by an object is called its electromagnetic spectrum. This radio astronomy is also known as the study of celestial objects that emit radio waves. Scientists can study astronomical phenomena that are often invisible in other portions of the electromagnetic spectrum. Thus, placing this type of telescope would be a benefit to the environment on the moon for the one big problem not mentioned through NASA website forums on how to deal with the lunar dust. The Apollo astronauts found that no matter how careful one was, the dust went everywhere. Having dust on the mirror or the hardware is not what one wants. With the Construction of a large based mirrored telescope on the lunar surface it would be particularly a problem during construction. Since radio waves penetrate dust, scientists can use radio astronomy techniques to study regions that cannot be seen in visible light, such as the dust-shrouded environments, which are the locations where you find the birth of stars and planets. Filling the Medium with Future Telescopes Today, NASAs budget will not be able to cover telescopes with cost running over in the trillions just in maintaining a lunar outpost. Being able to justify the cost of an improved telescope, while keeping it in the Unites States budget, will require filling the medium between the LEO and the Moon. So in filling this medium so instead of building on joint task telescope, NASA should implement a variety of telescopes at all of the Lagrange points. Lagrange points are The Lagrangian points (also Lagrange points, L-points, or libration points), the five positions in an orbital configuration where a small object affected only by gravity can theoretically be stationary relative to two larger objects (such as a satellite with respect to the Earth and Moon) (Web Definitions). According to Dr. Erickson, he suggested that there are three justified Lagrange points that can be used effectively for telescopes that can be designed for different task. In order to figure out what Lagrange point will fit a given telescope the job the best, you must consider the locations of each point. Furthermore, its important to point out that these Lagrange points follow under what is called the Keplers laws The three laws of planetary motion are briefly described below (Physics Classroom): The path of the planets about the sun is elliptical in shape, with the center of the sun being located at one focus. (The Law of Ellipses) An imaginary line drawn from the center of the sun to the center of the planet will sweep out equal areas in equal intervals of time. (The Law of Equal Areas) The ratio of the squares of the periods of any two planets is equal to the ratio of the cubes of their average distances from the sun. (The Law of Harmonies) With these laws in place, there is a chance of finding a loophole, and thats exactly what the five Lagrange points are. For example, with the L1 point, and given the proper distance of a spacecraft, which is maintained between the earth and the sun so long as it is about a hundredth of the distance to the sun (ESA). The spacecraft will take about one year to go around the Sun. With that, this point can used for monitoring the sun for its in the direct line between the sun and earth. In the interim, L1 is very unstable, so any spacecraft here will require their own rocket engines. Though, its a useful point for observing the sun (Dr. Erickson), the antennas which track it from Earth are also aimed at the Sun, which causes the disruptions with radio waves. Corrections are needed regularly (ESA). So the research will be limited to the sun. The next useful point will be Lagrange point 2. This point is located roughly around 1.5 million kilometers behind the earth (as viewed from the sun). To give a physical reference, it is estimated to be about four times the distance of the moon and earth (Figure 7). Figure 7: Lagrange Point 1 http://www.unexplainable.net/brainbox/uploads/1/21.jpg According to Dr. Erickson, this point will be the best for observing the larger universe which is observing deep space. The telescope would be free from the earths shadow, which distorts the observing views of the telescope mostly from the heat changes (correlation between day and night) (ESA). Most importantly, this point will be more stable than L1 and provide a more stable viewpoint. Figure 8: Lagrange Point 2 (Scientific Web) http://www.scientific-web.com/en/Astronomy/CelestialMechanics/images/LagrangePoints03.jpg Furthermore, L3 Lagrange point is the best for observing the galaxy according to Dr. Erickson. This Lagrange point lies behind the Sun, and any objects which may be orbiting there cannot be seen from Earth. The orbiting speed would equal earth and place the telescope just outside the orbital period of earth and as well the telescope would be on the opposite side of the sun which would block out sun light pollution (ESA). The reason Lagrange point 4 and 5 could not be used is mostly because of debris. Debris gathers at these locations interferes with the stability of these points as well as the resistance to gravitational perturbations lets objects such as small asteroids and a lot of dust to gather around these locations (ESA). In recognizing the best locations for future telescopes, it is important to understand the future designs for each task that the telescope will be fulfilling beyond all telescopes land based or present space telescopes. Scientists must find the medium of fulfilling both areas of the given mission. Finding the balance between fixed orbit positions within any lagrange points is not rounding off to what scientists think is the closest position for the fix in orbit, but rather being precise within feet of accuracy. These loopholes are very temperamental. That one of the major flaws with dealing with fixed orbits beyond human control. Gravity, like anything else in space, either works strongly in the favor of positive results for research as well as negative outcomes. The success of the mission for the space telescope will be greatly affected by where the telescope is located. Scientists will be faced with the greatest challenge of placing these telescopes not just in these point orbits b ut maintaining these telescopes in the point orbits. Conclusions While it may seem like a simple history lesson about Galileo and Newton but if it wasnt for their influence in the science community, society would not be where it is now in regards to space exploration. From Galileo to Hubble, much of the tools that helped Newton are still helping us today with telescopes. From retaining the laws of Kepler, to the Lagrange points, everything used in NASA has something to represent scientist of the 16th century today. Only a few settings are ideal for space telescopes. The best telescope design will resemble the Hubble. Like Galileo to Newton, the telescope of tomorrow will be perfected and increased in size and complexity as scientists learn from past mistakes. The James Webb telescope will be the next generation, but even though it is the most modern telescope, scientists are still looking beyond the Webb on what and where to place the next telescope. The future of telescopes will be satellite based on Lagrange points 1, 2 and 3. With a given purpose for each point, the observation will be different from one another; this will open up a variety of experiments for NASA. The best place to observe the Sun will be at Lagrange point 1, for it is in the direct line between the Sun and the Earth. Though it falls in the criteria of being in a loop hole, being a fix orbit is exactly what a satellite telescope needs. It will require some rocket power to maintain its position in orbit. Given the circumstances of it position, it will only be able to observe the Sun, which scientist are still learning about today. With the only flaw of this point being the radio interference because of the Sun, there is still much to learn from the L1 point that a telescope will be an asset to better this research. The next best position for future telescopes would be L2, as it is an ideal place to observe the larger Universe, which is observing deep space. The reason for this is because the telescope would be free of the Earths shadow. This is very important when it come to exploring space in the means of using a telescope. Every astronomer knows that light is a major influence on telescope imagery. Light is what creates an imbalance in heat in space. Out of all the Lagrange points, L2 is the best. It is the most stable of the three points and it can increase the distance we can explore into deep sp